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Luxury Briefing: Mytheresa is using AI to find future VIPs

For this week’s Luxury Briefing, I spoke to LuxExperience CEO Michael Kliger about how LuxExperience is using AI across Mytheresa, Net-a-Porter, Mr Porter and Yoox, and why the company’s biggest opportunity may not be automation, but instead knowing when to provide more human service. Tiffany Lopinsky, co-founder of ShopMy, and Bernstein’s Luca Solca provide insights. Also, executive moves at Saint Laurent, and news to know about Hugo Boss and Onitsuka Tiger. For tips or comments, email me at zo...
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Brands are turning to football nostalgia ahead of the World Cup

This story is part of our week-long editorial series on how major retailers, fashion conglomerates, beauty brands and CPG startups are leveraging this year’s biggest-ever FIFA World Cup to their advantage.Major sportswear brands are using the World Cup to link new products to football memories. That includes Nike, with its Cryoshot sneaker inspired by the Mercurial R9 boot Ronaldo wore at the 1998 World Cup, as well as Adidas, with its “Backyard Legends” campaign, Trionda official match ball and...
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Luxury Briefing: Vêtir aims to bring luxury brands into the AI era

In this week’s Luxury Briefing, a look at recent AI-focused moves by Macy’s and ways luxury brands are edging into AI styling to sell head-to-toe looks. Also, a check-in with Launchmetrics CEO Michael Jais on how LLMs are changing data tracking for fashion campaigns. Finally, executive moves at OTB, and news to know from PVH, Kering and Rent the Runway. For tips or comments, you can email me at zofia@glossy.co.This week, Macy’s brought AI shopping assistants closer to the retail sales floor.On i...
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Nest New York brings its fragrance-layering strategy to the UK

Nest New York is bringing its layerable fragrances to the U.K., as prestige and mass beauty brands alike lean into the commercial scent-wardrobe opportunity. The New York-based fragrance brand, founded in 2008 by Laura Slatkin, is expanding its U.K. presence this month through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden. Cult Beauty and Harrods carry Nest’s fine fragrances, while Selfridges and John Bell & Croyden sell its home fragr...
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Sephora is bringing prestige beauty shopping into Google’s AI ecosystem

Sephora has long been known for its in-store beauty advisors, product discovery and loyalty-driven personalization. But as more consumers start their shopping journeys inside AI-powered platforms like ChatGPT and Claude, the retailer is moving to bring that same beauty expertise into new digital environments.This week, Sephora announced an expanded partnership with Google, becoming the first prestige beauty retailer to enable shopping directly within Google’s AI-powered platform through Google A...
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FaceGym plots international growth with new UK franchise model

Facial workout company FaceGym is launching its first U.K. franchise model, with studios initially planned for Cambridge, Richmond, Manchester and Liverpool Street in London. The longer-term plan is to open 28 franchised U.K. studios over the next three years, alongside upcoming wholly-owned U.S. openings.Founded by skin-care specialist Inge Theron in 2014, FaceGym originally set itself apart from traditional facial providers by describing treatments as workouts. Its current services include vig...
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Luxury Briefing: With Versace sold, Capri is betting on new consumer demand for accessible luxury

In this week’s Luxury Briefing, I check in with analysts Luca Solca and Simeon Siegel on the state of Capri as it looks to grow Michael Kors and Jimmy Choo with new executive hires. Also, executive moves at Lanvin, Diane von Furstenberg and Tod’s. For tips or comments, email me at zofia@glossy.coAfter selling Versace to Prada for $1.375 billion in cash in December, Capri Holdings is now only a two-brand company, with its future resting on Michael Kors and Jimmy Choo. Its turnaround comes as pric...
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Everlane’s reported Shein sale raises a new question: What is transparency worth now?

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →Subscribe: Apple Podcasts • SpotifyEarlier this week, Glossy wrote about Everlane’s reported sale to Shein, a deal that will put one of the defining sustainability-adjacent DTC brands of the 2010s inside the world’s most scrutinized ultra-fast-fashion machine.The headline was a shock to many, as the two companies repr...
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Luxury Briefing: Ralph Lauren and LuxExperience turn to AI for styling, search and high-value shoppers 

In this week’s Luxury Briefing, we dig into recent AI moves by Ralph Lauren, as well as Net-a-Porter and Mytheresa owner LuxExperience. Also, a new luxury rental source for stylists, and executive moves at Authentic Brands Group and Banana Republic. For tips or comments, email me at zofia@glossy.co.Ralph Lauren and LuxExperience reported earnings this week, with each company highlighting AI as an increasingly important part of how it serves higher-value luxury shoppers.On Thursday, Ralph Lauren...
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No. 1 in women's swimwear for 10 years, Target is refining its approach to the category

Target is using swimwear to sell more than swimsuits. The retailer is positioning the category as part of a full summer wardrobe that includes bikinis, one-pieces and cover-ups, as well as Havaianas sandals, accessories and sun-care products.Target has held the No. 1 market share in swim for the past decade, according to the Circana data, as retailers, specialty brands, DTC labels and fashion-driven resortwear players vie for the swim customer. But this year, Target’s swim push is part of a bigg...
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Everlane’s sale to Shein shows the limits of sustainability-led fashion brands

Everlane’s reported sale to Shein is a sharp comedown for one of the defining DTC brands of the 2010s. According to reports from Puck and The Information on May 17, Shein is acquiring the San Francisco-based apparel brand from majority owner L Catterton in a deal valuing Everlane at about $100 million. Everlane’s board reportedly approved the transaction on Saturday, and common shareholders will not receive a payout. The deal followed efforts by L Catterton and Everlane CEO Alfred Chang to find...
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Simkhai is building an AI storefront for shoppers who don’t know what to search

Simkhai is preparing to launch a separate AI-powered e-commerce site, designed to bring more of its in-store styling experience online.The site, Simkhai.ai, is still in development and will sit alongside Simkhai.com rather than replace it. Through a digital button, shoppers will be able to move from the main e-commerce site to the AI storefront, and back again. Once on the dot-ai site, they will land in what Martin Vestre, chief DTC officer at Simkhai, described as a “discovery mode” experience,...
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Burberry adopts a Coach-style playbook built on scarf bars, swimwear and activewear

In this week’s Luxury Briefing, we look at Burberry’s earnings and new categories, and why Dior put its 2026 Cruise show on BeReal. Also, executive moves at Rent the Runway, and news to know about Derek Lam 10 Crosby, Ferragamo and Amazon. For tips or comments, email me at zofia@glossy.co.Burberry’s turnaround efforts are reading more like a Coach-style playbook: make the brand’s most recognizable codes easier to shop, easier to understand and more culturally visible.The company reported its ful...
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How Larroudé’s CEO built an AI system to improve and expedite business operations

At the start of the year, Larroudé’s operating systems were not connecting the way Ricardo Larroudé wanted them to.The problem was that they were not speaking to each other cleanly. The footwear company’s Shopify e-commerce site, factory data, inventory information, site code and marketing performance data all held useful information, but connecting it was too manual a process. CEO Ricardo Larroudé’s goal was to give the company a clearer view of what is selling, what needs to be made, what mate...
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On crosses $1 billion in quarterly sales as new CEOs push into full-look dressing

On’s apparel business is still small compared to its footwear engine. But in the first quarter of 2026, it became the clearest signal of where the Swiss sportswear brand wants to go next.On reported record first-quarter earnings on Tuesday, with revenue up 14.5% year over year to 831.9 million Swiss francs ($1.02 billion), marking the first time the company has crossed CHF 800 million in quarterly sales. Constant-currency growth was 26.4%. Net income rose 82.2% to 103.3 million Swiss francs ($12...
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1 month in, Abercrombie's test with Sperry proves the potential of A&F footwear

One month after Abercrombie & Fitch launched its Sperry collaboration, the retailer is confident that footwear can become a bigger part of its growth strategy.The collection, released April 9, reunited Abercrombie with a brand it first helped introduce to American shoppers in the 1930s, when Paul Sperry secured one of his first major wholesale orders from the retailer. This time, the partnership includes seven apparel styles, priced from $55-$150, and five footwear styles based on Sperry’s Authe...
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Luxury Briefing: Pinterest’s luxury pitch is AI discovery, not AI answers

This week, after the company’s earnings call, I sat down with Heather Clark, head of fashion and luxury at Pinterest U.K., to talk about the company’s luxury strategy. In addition, an inside look at Tapestry’s and Revolve’s earnings, and news to know from Kering and Harvey Nichols. For tips or comments, email me at zofia@glossy.co.Pinterest’s latest earnings call sharpened its luxury pitch: The platform wants to compete in AI shopping as a visual discovery engine.On Monday, the company reported...
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5 takeaways from Glossy’s Leaders Dinner: Retail’s growth playbook is getting more human

During the most recent Glossy and Modern Retail Leaders Dinner, hosted in partnership with Global Payments on April 29, brand and retail leaders discussed the current dynamics impacting their growth. Among them: AI, rising customer acquisition costs, wholesale risks, changing discovery habits and the evolving role of stores.The clearest takeaway was that, while AI is changing how companies work and how consumers shop, the brands in the room signaled that they’re not treating technology as a repl...
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A tale of 2 luxury sandals: Prada's and Chanel's footwear buzz reflects the brands' businesses, for worse and for better

In this week’s Luxury Briefing, I dig into Prada Group’s earnings as it deals with its Prada Kolhapuri scandal backlash, with comments from analysts on how Prada and Miu Miu are trying to revitalize while retail sales slip. Also, a look at a new Cubitts-led AI audio launch and a newly formed Irish luxury group. For tips or comments, email me at zofia@glossy.coPrada’s attempt to move past last year’s Kolhapuri sandal backlash has resulted in an awkward moment.On April 27, Prada launched Kolhapuri...
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Welcome to the golden age of thrifting

At eBay’s recent New York activation, shoppers couldn’t enter unless they listed an item for resale.The three-day event, which ran April 17–19, required attendees to upload something from their own closet before they could browse a selection curated by tastemakers, including New York Times writer Emilia Petrarca. The premise reflects how people are increasingly approaching fashion purchases. Listing, reselling and browsing secondhand options are becoming part of the same process, often happening...
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Luxury Briefing: How DeMellier is increasing demand while doing less

For this week’s Luxury Briefing, I spoke with DeMellier founder Mireia Llusia-Lindh about how the cult U.K. bag brand is leaning into craftsmanship and alternative materials to build loyalty in a tougher luxury market. Also, why Anya Hindmarch partnered with Sweet’N Low, and interesting takes from EssilorLuxottica and Moncler earnings. For tips or comments, email me at zofia@glossy.coAs growth slows across the luxury sector and aspirational shoppers pull back, brands are under increasing pressur...
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Nike’s marathon billboard backlash inspires new Asics and Ecco campaigns

Following Nike’s Boston Marathon backlash, competitors jumped on the opportunity to define “movement” on their own terms, beyond the marathon run.In the days leading up to Monday’s Boston Marathon, Nike installed a series of signs near its Newbury Street store, including one that read, “Runners welcome, walkers tolerated.” The message drew immediate criticism online, with runners calling out the wording as exclusionary, particularly given how common it is for participants at all levels to walk p...
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Uniqlo bets on neighborhood stores to scale US growth, starting in New York

Uniqlo is reworking its New York retail strategy, shifting from flagship-led growth to a network of neighborhood stores designed to capture daily foot traffic and repeat visits.In recent weeks, the company has opened stores in Bryant Park, Williamsburg and Union Square, building out a more functional, citywide presence.“If you look at Uniqlo’s New York strategy, you see the evolution from global flagships at Fifth Avenue and Soho to more neighborhood-based stores,” said Nicolas Cessot, head of m...
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At Coachella, Gap’s Hoodie House drove over 1 million views, a 5,000% search spike and packed lines during Weekend 1

Gap’s Hoodie House Coachella debut brought the kind of visibility most brands are chasing in their festival activations, especially as the event becomes more crowded. Coachella draws an average of 125,000 attendees per day, or about 375,000 visitors across a single weekend, making it one of the most concentrated brand marketing environments of the year. This year, attendees are even trying to manifest their way in. Hoodie House is Gap’s Coachella pop-up, where people can buy and customize the br...
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