On is betting on robots and nearshoring to gain an advantage
On is exploring how to expand its automated LightSpray manufacturing system beyond Switzerland and South Korea, potentially establishing production in Europe and the U.S.For On, faster production closer to demand is ultimately about selling with less guesswork. The company could launch smaller quantities, restock winners more quickly and avoid committing as much inventory months before it knows what customers want. Over time, that could mean fewer markdowns, more regionally localized product dro...
