Inside Coach’s 19-stop plan to keep the Tabby in front of Gen Z
Coach is taking its Tabby handbag on the road with a traveling mix of live performances, artist conversations, product customization, photo booths and listening lounges. Launched in New York on September 16, the latest Tabby Tour will visit 19 locations across the U.S., U.K., Japan, South Korea and China, with the program continuing into 2027. It is accompanied by a digital Spotify hub that drew more than 70,000 visitors in its first week. The companies did not provide a traffic target, but the...