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Luxury Briefing: Luxury brands are betting on fewer, bigger stores as unrest in France forces closures

This week, a look at why luxury brands are closing smaller stores and spending more on their biggest locations, just as unrest in France forces some doors shut. Plus, the standouts from this week’s earnings, exclusive Traackr data on luxury’s reliance on celebrity buzz, and leadership changes at Marc Jacobs and Calvin Klein. For tips or comments, email me at zofia@glossy.co.French brand Hermès had two very different store updates for investors on October 22. Its new London flagship was exceeding...
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Glossy Pop Newsletter: SharkNinja is turning its fans into beauty sellers ahead of the holidays

An oil-field worker’s skin-care routine is helping SharkNinja make the case for partnering with unexpected creators.In May, Kevin O’Connor (@kevin_0connor_; 460,000 TikTok followers), who works on an offshore oil field supply vessel, posted a video using the Shark FacialPro Glow, an at-home facial cleansing and exfoliating device. It attracted over 10 million views, more than 131,000 likes and 3,500 shares, according to SharkNinja. Stacy Carpenter, the company’s svp of global social media, said...
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As tariffs hit its supply chain, Veja refocuses on growth

Veja has spent two decades building a footwear supply chain in Brazil that it says it cannot simply relocate. Brazilian footwear now faces an additional 25% U.S. import tariff on top of standard footwear duties, which vary by the shoe’s materials and construction. Veja is maintaining its supplier relationships while investing in the parts of its business it can control, including distribution, stores and new products.The French sneaker brand is now bringing its U.K. wholesale operation in-house...
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'Love Actually' reunions, delivered by DoorDash: Inside Anthropologie’s holiday sales pitch

Anthropologie’s holiday campaign has a distinctly “Love Actually” feeling. The airport scenes in its “On My Way” mini film tap into that familiar arrivals-hall mood: the anticipation of seeing someone you’ve missed for a long time, and the happiness in finally being together. For the retailer, there is also a commercial opportunity in everything customers may buy along the way.Launching October 19, the campaign spotlights products ranging from travel outfits and partywear to guest-bedroom update...
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Morgenthal Frederics taps Dita founders to reach new luxury shoppers

Morgenthal Frederics is turning to the founders of Dita to broaden its appeal beyond the collectors who buy its buffalo horn frames by the dozen.On October 15, the New York eyewear brand launched its first collection under creative directors John Juniper and Jeff Solorio. Priced from $795-$2,995, the fall 2026 collection puts greater emphasis on sculpted acetate and detailed titanium frames, giving the brand new ways to attract customers while retaining the horn designs that have built its follo...
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Luxury Briefing: Dior drove Paris Fashion Week’s record buzz

In this week’s Luxury Briefing, I look at what the data is telling us about social media attention during Paris Fashion Week with insights from agency Karla Otto and data platform Lefty, as well as interviews with teams and industry experts. Also, Cucinelli and LVMH earnings insights, and executive moves at Alexander McQueen, Calvin Klein, Saint Laurent and Chanel. For tips or comments, email me at zofia@glossy.co.Paris Fashion Week had plenty to celebrate on Instagram this season. Whether indiv...
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Inside Coach’s 19-stop plan to keep the Tabby in front of Gen Z

Coach is taking its Tabby handbag on the road with a traveling mix of live performances, artist conversations, product customization, photo booths and listening lounges. Launched in New York on September 16, the latest Tabby Tour will visit 19 locations across the U.S., U.K., Japan, South Korea and China, with the program continuing into 2027. It is accompanied by a digital Spotify hub that drew more than 70,000 visitors in its first week. The companies did not provide a traffic target, but the...
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Universal Standard’s x Abisola collab makes a business case for size inclusion amid the GLP-1 boom

As GLP-1 drugs alter customers’ bodies and shopping habits, Universal Standard is betting that fluctuating sizes make inclusive fashion more relevant, not less.The brand launched US x Abisola, a seven-piece capsule created with London-based creative director Abisola Omole, in September. Priced from $150-$225 and spanning sizes 00-40, it includes tailoring, knitwear and separates designed to work as a wardrobe.Nearly 60% of the collection’s first-week unit sales on Universal Standard’s U.S. DTC s...
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Luxury Briefing: Can louder clothes loosen luxury’s purse strings?

In this week’s Luxury Briefing, buyers from Kirna Zabête, Bloomingdale’s and Harrods explain what they’re backing after Paris Fashion Week, and where prices could get in the way. Also, Frasers starts reshaping Harvey Nichols, Lacoste brings back its former CEO, and Golden Goose appoints a chief consumer officer. For tips or comments, email me at zofia@glossy.co.Buyer Beth Buccini plans to buy one of her favorite looks from Paris Fashion Week for Kirna Zabête: a red satin peplum jacket shown with...
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Zara and Gap are borrowing luxury’s playbook. Can they keep the attention?

John Galliano’s first Zara collection arrived on October 1, giving shoppers a new place to buy the work of a designer synonymous with Dior and Maison Margiela. For Zara, the bigger prize is what his name can do for everything else it sells.A new Launchmetrics report, “The Desirability Gap,” released Wednesday, puts numbers behind that ambition. Across the 50 highest-ranking mass-market fashion brands by its proprietary Media Impact Value metric, brands using premium strategies averaged twice the...
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Swedish Stockings targets US growth as tights return to the runway

A pair of orange tiger-print tights became an unexpected customer-acquisition tool for Swedish Stockings. Now, the brand is bringing them back as it makes a bigger push into the U.S.On October 7, Swedish Stockings will pre-launch two new versions of its Roxana Tiger Tights, co-designed with writer and fashion personality Leandra Medine Cohen, at its first U.S. pop-up. The $65 tights will arrive in Sharp Red and Bubblegum colorways, alongside the original Orange, before launching online on Octobe...
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Beauty creators want brands to go off-script

Creator Emma Ambrose knew one of the beauty ads she did did not sound like her. And so did her friends.“They were like, ‘Emma, what is this?’” said the 21-year-old creator, who began working in content creation full time after graduating from the College of Charleston. “And I was like, ‘You know what? Money’s money right now.’”Speaking during a Glossy roundtable with five college-age creators from the Glossy Campus community, Ambrose said highly scripted beauty partnerships are contributing to h...
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Luxury Briefing: Gucci and Prada give Milan Fashion Week something to talk about

In this week’s Luxury Briefing, I check in with buyers from Harrods and Bloomingdale’s for their takes on this season’s Milan Fashion Week. Plus, Traackr data insights on magazines and the impact of brands appearing on September covers this season. And news to know from Selfridges, Jennifer Meyer and EssilorLuxottica. For tips or comments, email me at zofia@glossy.co.Gucci’s next store design made its debut on a Milanese runway this season, while Prada offered select clients handbags costing mor...
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Exclusive: Coty names new US consumer beauty chief as it rebuilds brand support

Coty has appointed Kara Langan as general manager of its U.S. Consumer Beauty business as it restores marketing support behind CoverGirl and Sally Hansen and rebalances spending across creators and traditional advertising.Langan starts October 13, following the arrival of Vanessa Kidd as executive vice president of Lifestyle Scenting Global Brands and New Product Development. Together, the appointments support a broader effort to revive Coty’s mass-market makeup and fragrance businesses.In an in...
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The Lipstick Lesbians: ‘AI can recommend a lipstick. It can’t tell you how it feels’

Beauty consumers do not have an information problem; they have a discernment problem. That was one of the central ideas from the Glossy Pop NYC panel earlier this month featuring Alexis Androulakis and Dr. Christina Basias Androulakis, the married couple behind The Lipstick Lesbians beauty education platform. The duo also discussed beauty misinformation, meaningful innovation and why better technology will make human expertise more valuable.Alexis has worked across makeup artistry, product devel...
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How Netflix’s ‘America’s Sweethearts’ fueled a Dallas Cowboys Cheerleaders brand boom

According to former Dallas Cowboys Cheerleaders group leader Megan McElaney, the biggest change since the release of Netflix’s “America’s Sweethearts” has been how people see the women wearing the uniform.“Before the show, there was already a strong level of recognition around the Cowboys Cheerleaders, but Netflix introduced the DCCs to a much larger global audience and gave people a deeper connection to the women behind the uniforms,” she said. “We’ve been recognized more as athletes and have s...
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Luxury Briefing: What Harrods and Bloomingdale’s buyers want from London Fashion Week

For this week’s Luxury Briefing, I look at why London Fashion Week’s return of international buyers did not translate into greater online attention. I spoke to Harrods’ Simon Longland and Bloomingdale’s David Thielebeule about the collections they are backing, and to designers Daniel Fletcher and Susan Fang about converting fashion-week interest into international growth. Also, Gucci’s China-made sneakers, and executive moves at Marc Jacobs, Givenchy and Repossi. For tips or comments, email me a...
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London Fashion Week got more commercial. Did it get better?

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →Subscribe: Apple Podcasts • SpotifyLondon Fashion Week returned with more international buyers, several major British brands and a sharper commercial focus.On this week’s Glossy Podcast, senior fashion reporter Danny Parisi spoke with international reporter Zofia Zwieglinska about the September 17-21 shows. They discu...
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Why Pinterest sponsored a phone-free London Fashion Week show

Pinterest brought its phone-free experiment to London Fashion Week on Sunday, asking 50 guests at Claudia Smith London’s debut couture show to put their phones into beaded bags as the runway began. Guests could take their phones out for the finale, when all 12 looks appeared together, and keep them out for the after-party. Pinterest and Smith designed ruby-red beaded bags for guests to keep. Designer Claudia Smith staged her namesake brand’s show at the British Museum during London Fashion Week...
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Luxury Briefing: Net-a-Porter wants its best customers back

For this week’s Luxury Briefing, I spoke to Michael Kliger, CEO of LuxExperience, about what he is doing to turn around Net-a-Porter and Mr Porter without simply replicating the Mytheresa playbook. Also, with this briefing coming just at the start of London Fashion Week, I spoke to Kirsty Keoghan, eBay’s general manager of European fashion, about the growing interest in its live fashion week shows. Also, executive moves at Armani, Nike, Jil Sander and Frasers. For tips or comments, email me at z...
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Beauty creators are thinking beyond viral videos

Meredith Duxbury’s foundation routine made her famous on TikTok. What began as an everyday way of covering freckles drew millions of viewers, many of whom wanted to know why she applied foundation with her hands. But at a Glossy panel during New York Fashion Week, Duxbury and three fellow beauty creators spent less time talking about how to go viral and more about how to keep people watching once the first hit has passed.The panel, moderated by Glossy senior beauty reporter Emily Jensen, brought...
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The Quencher once made up 80% of Stanley 1913’s business. Now, the brand is building its next act

Stanley’s latest fashion collaboration with Brazilian fashion brand Farm Rio nearly achieved its four-week sell-through target in seven days. But for the 113-year-old drinkware company, the more consequential test will take six months.Stanley 1913, part of PMI WW Brands, LLC, is increasingly tracking what collaboration products customers purchase after the initial drop. The strategy is part of its effort to convert the limited-edition demand that fueled the Quencher phenomenon into a broader lif...
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Kendra Scott’s NYFW return is just the start of its fashion ambitions

Kendra Scott is returning to the New York Fashion Week runway after 20 years, but CEO Chris Blakeslee is already thinking about what could come next. The brand’s jewelry will appear in PatBO’s show this week and be available to buy immediately. A jointly designed collection is planned for later, and Blakeslee said the company wants a larger presence at fashion week in future seasons. Eventually, its Western-inspired Yellow Rose brand could have a runway show of its own.“This year, the products w...
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With LTK integration, Coreli wants to be the homepage for creator commerce

Coreli, a creator-commerce platform built for fashion, beauty, interiors and other taste-led creators, is adding an LTK integration as the link-in-bio, affiliate and creator-storefront categories continue to blur.The feature will allow creators to display both LTK and ShopMy content on one Coreli page, with visitors able to switch between the two storefronts in a single shoppable block. Creators connect their own LTK handle and ShopMy username through Coreli’s editor, which pulls in their public...
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