Inside Maybelline’s third summer in the 'Love Island’ villa
Yasmin Dastmalchi, president of Maybelline and Essie USA, has banned the word “sponsorship” from her team’s vocabulary. At the Glossy Beauty & Wellness Summit in Westlake Village, California, she explained what she hears when someone pitches her one. “You’re trying to get me to put the logo on something,” she said.
This summer, in its third year working with “Love Island USA,” Maybelline put its Lifter Gel lip gloss at the center of a challenge on the show. Dastmalchi said she was initially h...
This summer, in its third year working with “Love Island USA,” Maybelline put its Lifter Gel lip gloss at the center of a challenge on the show. Dastmalchi said she was initially h...
