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How Netflix’s ‘America’s Sweethearts’ fueled a Dallas Cowboys Cheerleaders brand boom

According to former Dallas Cowboys Cheerleaders group leader Megan McElaney, the biggest change since the release of Netflix’s “America’s Sweethearts” has been how people see the women wearing the uniform.“Before the show, there was already a strong level of recognition around the Cowboys Cheerleaders, but Netflix introduced the DCCs to a much larger global audience and gave people a deeper connection to the women behind the uniforms,” she said. “We’ve been recognized more as athletes and have s...
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Luxury Briefing: What Harrods and Bloomingdale’s buyers want from London Fashion Week

For this week’s Luxury Briefing, I look at why London Fashion Week’s return of international buyers did not translate into greater online attention. I spoke to Harrods’ Simon Longland and Bloomingdale’s David Thielebeule about the collections they are backing, and to designers Daniel Fletcher and Susan Fang about converting fashion-week interest into international growth. Also, Gucci’s China-made sneakers, and executive moves at Marc Jacobs, Givenchy and Repossi. For tips or comments, email me a...
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London Fashion Week got more commercial. Did it get better?

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →Subscribe: Apple Podcasts • SpotifyLondon Fashion Week returned with more international buyers, several major British brands and a sharper commercial focus.On this week’s Glossy Podcast, senior fashion reporter Danny Parisi spoke with international reporter Zofia Zwieglinska about the September 17-21 shows. They discu...
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Why Pinterest sponsored a phone-free London Fashion Week show

Pinterest brought its phone-free experiment to London Fashion Week on Sunday, asking 50 guests at Claudia Smith London’s debut couture show to put their phones into beaded bags as the runway began. Guests could take their phones out for the finale, when all 12 looks appeared together, and keep them out for the after-party. Pinterest and Smith designed ruby-red beaded bags for guests to keep. Designer Claudia Smith staged her namesake brand’s show at the British Museum during London Fashion Week...
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Luxury Briefing: Net-a-Porter wants its best customers back

For this week’s Luxury Briefing, I spoke to Michael Kliger, CEO of LuxExperience, about what he is doing to turn around Net-a-Porter and Mr Porter without simply replicating the Mytheresa playbook. Also, with this briefing coming just at the start of London Fashion Week, I spoke to Kirsty Keoghan, eBay’s general manager of European fashion, about the growing interest in its live fashion week shows. Also, executive moves at Armani, Nike, Jil Sander and Frasers. For tips or comments, email me at z...
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Beauty creators are thinking beyond viral videos

Meredith Duxbury’s foundation routine made her famous on TikTok. What began as an everyday way of covering freckles drew millions of viewers, many of whom wanted to know why she applied foundation with her hands. But at a Glossy panel during New York Fashion Week, Duxbury and three fellow beauty creators spent less time talking about how to go viral and more about how to keep people watching once the first hit has passed.The panel, moderated by Glossy senior beauty reporter Emily Jensen, brought...
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The Quencher once made up 80% of Stanley 1913’s business. Now, the brand is building its next act

Stanley’s latest fashion collaboration with Brazilian fashion brand Farm Rio nearly achieved its four-week sell-through target in seven days. But for the 113-year-old drinkware company, the more consequential test will take six months.Stanley 1913, part of PMI WW Brands, LLC, is increasingly tracking what collaboration products customers purchase after the initial drop. The strategy is part of its effort to convert the limited-edition demand that fueled the Quencher phenomenon into a broader lif...
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Kendra Scott’s NYFW return is just the start of its fashion ambitions

Kendra Scott is returning to the New York Fashion Week runway after 20 years, but CEO Chris Blakeslee is already thinking about what could come next. The brand’s jewelry will appear in PatBO’s show this week and be available to buy immediately. A jointly designed collection is planned for later, and Blakeslee said the company wants a larger presence at fashion week in future seasons. Eventually, its Western-inspired Yellow Rose brand could have a runway show of its own.“This year, the products w...
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With LTK integration, Coreli wants to be the homepage for creator commerce

Coreli, a creator-commerce platform built for fashion, beauty, interiors and other taste-led creators, is adding an LTK integration as the link-in-bio, affiliate and creator-storefront categories continue to blur.The feature will allow creators to display both LTK and ShopMy content on one Coreli page, with visitors able to switch between the two storefronts in a single shoppable block. Creators connect their own LTK handle and ShopMy username through Coreli’s editor, which pulls in their public...
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Luxury Briefing: How Bloomingdale’s is beating the luxury slump

In this week’s Luxury Briefing, I speak to analysts and researchers about what Bloomingdale’s is doing right as parent company Macy’s Inc. reports its earnings. Also, an exclusive inside look at the next creator storefront (from creator Julia Berolzheimer), as well as executive moves at Richemont, the British Fashion Council, Icicle and Theory. For tips or comments, email me at zofia@glossy.coAt a time when luxury department stores are shrinking, Bloomingdale’s has recorded its strongest second...
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After selling 10 Crosby, Derek Lam is rebuilding its full-price business

Derek Lam’s spring 2027 presentation opens Friday afternoon with more color, prints and embellishment than Robert Rodriguez’s February debut. The bigger change is happening behind the scenes, as the company rebuilds the label with a smaller distribution network, a tightly controlled price range and less dependence on promotional customers.Public Clothing Company sold the intellectual property of Derek Lam 10 Crosby to NYC Alliance in April, separating the contemporary line from the revived Derek...
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How Aviator Nation is preparing for AI-led shopping

For fashion brands, showing up in AI search is quickly becoming table stakes. The harder question is what shoppers find when they get there.At Aviator Nation, AI-attributed sales are still in the early stages. Over the last 30 days, the California lifestyle brand saw around 20 orders come through ChatGPT, according to Curtis Ulrich, the company’s director of e-commerce. Compared to the company’s total order volume, that figure is “fairly insignificant,” he said. Still, the brand is already prepa...
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Luxury Briefing: How John Galliano’s 15-year rehabilitation reached its limit at the Met

For this week’s Luxury Briefing, I spoke with Vanessa Friedman, fashion director and chief fashion critic of The New York Times, about the cancellation of the John Galliano exhibit at the Met, with a timeline of how his rehabilitation came about before the announcement. Also, Thom Browne still has a way to go at Zegna, and executive moves at Bang & Olufsen and Kering. For tips or comments, email me at zofia@glossy.co.One month after announcing “John Galliano: Horizons,” the Metropolitan Museum o...
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Pop Newsletter: Set did $3.5 million in 24 hours leveraging customers as the new influencers

For Set, the most effective guest list of the summer was no guest list at all.On August 14, the Los Angeles-based activewear brand took over the Clam Bar in Amagansett, New York for the launch of its Coastline collection. Rather than limiting the event to influencers and industry insiders, Set opened it to customers, vacationers and anyone else who stopped by. Hundreds attended for complimentary food, games, limited-edition merchandise and early access to the collection. Some drove or flew in sp...
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Fashion’s DTC era is over. What comes next?

The first generation of digitally native fashion brands promised a cleaner way to build retail businesses. Online distribution would remove middlemen. Direct customer relationships would make brands more efficient. Values-led messaging, from transparency to sustainability, would give customers a reason to buy into the company, not just the product.More than a decade later, that promise looks more complicated. Everlane, one of the defining brands of the millennial DTC era, was sold earlier this y...
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Luxury Briefing: The resale market knows what luxury will revive next

For this week’s Luxury Briefing, I spoke to Noelle Sciacca, The RealReal’s associate director of fashion merchandising and content strategy, about how the resale market is accurately predicting which items designer brands will bring back next based on resale demand, as well as other interesting findings from the new The RealReal 2026 Resale Report, released on Tuesday. Also, executive moves at the British Fashion Council, Macy’s, LVMH and FIT, and a final decision on the Meta trial. For tips or...
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Hollister is acquiring new customers through Target as it looks beyond apparel

Hollister’s first significant push into U.S. wholesale is bringing in new customers and encouraging parent company Abercrombie & Fitch Co. to explore further expansion beyond apparel.In more than 1,500 Target stores this summer, the teen brand launched a dorm collection spanning bedding, bath accessories, storage and soft furnishings. On Abercrombie & Fitch Co.’s second-quarter earnings call on Wednesday, CEO Fran Horowitz said the partnership had performed “very well against expectations” and c...
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Curology says Walmart shoppers convert to prescription skin care at 5x its online rate

Curology is finding that a Walmart shelf is a more effective way to bring people into its prescription skin-care business than its traditional online funnel.The teledermatology company said customers coming through its Walmart Prescription Acne Kit are converting to a medical consultation and prescription at five times the rate it sees online. Curology is also seeing minimal overlap between those customers and its existing subscriber base, suggesting the retailer is bringing in new patients rath...
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Willy Chavarria is testing an AI version of himself

Designer Willy Chavarria may soon be able to talk customers through his collections without actually being there.The designer is considering adding an AI-generated version of his own voice to his online shopping experience, allowing customers to hear from Chavarria while browsing products and asking questions. “At some point, you may even hear my voice talking,” Chavarria said in an interview. “It would sound just like me and speak just like me.”Exactly how that would work is still being figured...
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Luxury Briefing: How Ralph Lauren is taking a seasonal approach to its US Open activation

In this week’s Luxury Briefing, I look into American luxury prep brand Ralph Lauren – as its marketing investment reaches 8.2% of sales, the brand is extending the tennis tournament into a retail season spanning luxury hospitality, personalization, vintage and home. Also, luxury brands‘ bet on animation in the face of AI, executive moves at Farfetch, and news from Frasers and Shein. For tips or comments, email me at zofia@glossy.co.The U.S. Open begins Sunday, but for Ralph Lauren, it started ne...
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Why Mike Ashley’s growing luxury empire has the fashion industry on edge

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →Subscribe: Apple Podcasts • SpotifyBritish billionaire Mike Ashley has spent decades building a retail empire by acquiring companies at moments of distress. Now, the Frasers Group founder is making his biggest move yet into luxury by acquiring British department store Harvey Nichols.On this week’s Glossy Podcast, inte...
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How BaubleBar is turning college fandom into a year-round growth engine

The collegiate business of BaubleBar, the accessories brand founded in 2011, is growing quickly, but the company is increasingly looking beyond the traditional back-to-school sales opportunity.The brand’s collegiate revenue is up more than 50% year to date, after launching the category with 12 schools in February 2025. It now works with 25 schools, including Pennsylvania State University, the University of Michigan, the University of Florida, the University of Tennessee and the University of Tex...
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Luxury Briefing: Frasers acquired Harvey Nichols for $54 million. Fixing it could cost $270 million

In this week’s Luxury Briefing, I check in on what it would really take to turn U.K. luxury retailer Harvey Nichols around after the aggressive buyout process from Mike Ashley’s Frasers. Also, Tapestry earnings, executive moves at Exemplar Luxury Group and Centric Brands, and news to know. For tips or comments, email me at zofia@glossy.co.Frasers Group has acquired Harvey Nichols, one of Britain’s best-known luxury department stores, for around $54 million (£40 million), according to the Financi...
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As global sourcing gets harder, LA’s apparel infrastructure gets more valuable

As tariffs and freight disruption make overseas sourcing harder to predict, one of the few large apparel manufacturing hubs left in the U.S. is getting a closer look.On July 23, the Office of the U.S. Trade Representative finalized new Section 301 tariffs tied to forced-labor import rules across 60 economies, with duties of 10% or 12.5%, subject to exemptions. The duties took effect on July 24. On August 12, Reuters reported another sign of shipping disruption: Vessel traffic through the Strait...
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