As tariffs hit its supply chain, Veja refocuses on growth
Veja has spent two decades building a footwear supply chain in Brazil that it says it cannot simply relocate. Brazilian footwear now faces an additional 25% U.S. import tariff on top of standard footwear duties, which vary by the shoe’s materials and construction. Veja is maintaining its supplier relationships while investing in the parts of its business it can control, including distribution, stores and new products.The French sneaker brand is now bringing its U.K. wholesale operation in-house...