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Everlane’s sale to Shein shows the limits of sustainability-led fashion brands

Everlane’s reported sale to Shein is a sharp comedown for one of the defining DTC brands of the 2010s. According to reports from Puck and The Information on May 17, Shein is acquiring the San Francisco-based apparel brand from majority owner L Catterton in a deal valuing Everlane at about $100 million. Everlane’s board reportedly approved the transaction on Saturday, and common shareholders will not receive a payout. The deal followed efforts by L Catterton and Everlane CEO Alfred Chang to find...
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Simkhai is building an AI storefront for shoppers who don’t know what to search

Simkhai is preparing to launch a separate AI-powered e-commerce site, designed to bring more of its in-store styling experience online.The site, Simkhai.ai, is still in development and will sit alongside Simkhai.com rather than replace it. Through a digital button, shoppers will be able to move from the main e-commerce site to the AI storefront, and back again. Once on the dot-ai site, they will land in what Martin Vestre, chief DTC officer at Simkhai, described as a “discovery mode” experience,...
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Burberry adopts a Coach-style playbook built on scarf bars, swimwear and activewear

In this week’s Luxury Briefing, we look at Burberry’s earnings and new categories, and why Dior put its 2026 Cruise show on BeReal. Also, executive moves at Rent the Runway, and news to know about Derek Lam 10 Crosby, Ferragamo and Amazon. For tips or comments, email me at zofia@glossy.co.Burberry’s turnaround efforts are reading more like a Coach-style playbook: make the brand’s most recognizable codes easier to shop, easier to understand and more culturally visible.The company reported its ful...
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How Larroudé’s CEO built an AI system to improve and expedite business operations

At the start of the year, Larroudé’s operating systems were not connecting the way Ricardo Larroudé wanted them to.The problem was that they were not speaking to each other cleanly. The footwear company’s Shopify e-commerce site, factory data, inventory information, site code and marketing performance data all held useful information, but connecting it was too manual a process. CEO Ricardo Larroudé’s goal was to give the company a clearer view of what is selling, what needs to be made, what mate...
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On crosses $1 billion in quarterly sales as new CEOs push into full-look dressing

On’s apparel business is still small compared to its footwear engine. But in the first quarter of 2026, it became the clearest signal of where the Swiss sportswear brand wants to go next.On reported record first-quarter earnings on Tuesday, with revenue up 14.5% year over year to 831.9 million Swiss francs ($1.02 billion), marking the first time the company has crossed CHF 800 million in quarterly sales. Constant-currency growth was 26.4%. Net income rose 82.2% to 103.3 million Swiss francs ($12...
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1 month in, Abercrombie's test with Sperry proves the potential of A&F footwear

One month after Abercrombie & Fitch launched its Sperry collaboration, the retailer is confident that footwear can become a bigger part of its growth strategy.The collection, released April 9, reunited Abercrombie with a brand it first helped introduce to American shoppers in the 1930s, when Paul Sperry secured one of his first major wholesale orders from the retailer. This time, the partnership includes seven apparel styles, priced from $55-$150, and five footwear styles based on Sperry’s Authe...
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Luxury Briefing: Pinterest’s luxury pitch is AI discovery, not AI answers

This week, after the company’s earnings call, I sat down with Heather Clark, head of fashion and luxury at Pinterest U.K., to talk about the company’s luxury strategy. In addition, an inside look at Tapestry’s and Revolve’s earnings, and news to know from Kering and Harvey Nichols. For tips or comments, email me at zofia@glossy.co.Pinterest’s latest earnings call sharpened its luxury pitch: The platform wants to compete in AI shopping as a visual discovery engine.On Monday, the company reported...
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5 takeaways from Glossy’s Leaders Dinner: Retail’s growth playbook is getting more human

During the most recent Glossy and Modern Retail Leaders Dinner, hosted in partnership with Global Payments on April 29, brand and retail leaders discussed the current dynamics impacting their growth. Among them: AI, rising customer acquisition costs, wholesale risks, changing discovery habits and the evolving role of stores.The clearest takeaway was that, while AI is changing how companies work and how consumers shop, the brands in the room signaled that they’re not treating technology as a repl...
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A tale of 2 luxury sandals: Prada's and Chanel's footwear buzz reflects the brands' businesses, for worse and for better

In this week’s Luxury Briefing, I dig into Prada Group’s earnings as it deals with its Prada Kolhapuri scandal backlash, with comments from analysts on how Prada and Miu Miu are trying to revitalize while retail sales slip. Also, a look at a new Cubitts-led AI audio launch and a newly formed Irish luxury group. For tips or comments, email me at zofia@glossy.coPrada’s attempt to move past last year’s Kolhapuri sandal backlash has resulted in an awkward moment.On April 27, Prada launched Kolhapuri...
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Welcome to the golden age of thrifting

At eBay’s recent New York activation, shoppers couldn’t enter unless they listed an item for resale.The three-day event, which ran April 17–19, required attendees to upload something from their own closet before they could browse a selection curated by tastemakers, including New York Times writer Emilia Petrarca. The premise reflects how people are increasingly approaching fashion purchases. Listing, reselling and browsing secondhand options are becoming part of the same process, often happening...
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Luxury Briefing: How DeMellier is increasing demand while doing less

For this week’s Luxury Briefing, I spoke with DeMellier founder Mireia Llusia-Lindh about how the cult U.K. bag brand is leaning into craftsmanship and alternative materials to build loyalty in a tougher luxury market. Also, why Anya Hindmarch partnered with Sweet’N Low, and interesting takes from EssilorLuxottica and Moncler earnings. For tips or comments, email me at zofia@glossy.coAs growth slows across the luxury sector and aspirational shoppers pull back, brands are under increasing pressur...
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Nike’s marathon billboard backlash inspires new Asics and Ecco campaigns

Following Nike’s Boston Marathon backlash, competitors jumped on the opportunity to define “movement” on their own terms, beyond the marathon run.In the days leading up to Monday’s Boston Marathon, Nike installed a series of signs near its Newbury Street store, including one that read, “Runners welcome, walkers tolerated.” The message drew immediate criticism online, with runners calling out the wording as exclusionary, particularly given how common it is for participants at all levels to walk p...
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Uniqlo bets on neighborhood stores to scale US growth, starting in New York

Uniqlo is reworking its New York retail strategy, shifting from flagship-led growth to a network of neighborhood stores designed to capture daily foot traffic and repeat visits.In recent weeks, the company has opened stores in Bryant Park, Williamsburg and Union Square, building out a more functional, citywide presence.“If you look at Uniqlo’s New York strategy, you see the evolution from global flagships at Fifth Avenue and Soho to more neighborhood-based stores,” said Nicolas Cessot, head of m...
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At Coachella, Gap’s Hoodie House drove over 1 million views, a 5,000% search spike and packed lines during Weekend 1

Gap’s Hoodie House Coachella debut brought the kind of visibility most brands are chasing in their festival activations, especially as the event becomes more crowded. Coachella draws an average of 125,000 attendees per day, or about 375,000 visitors across a single weekend, making it one of the most concentrated brand marketing environments of the year. This year, attendees are even trying to manifest their way in. Hoodie House is Gap’s Coachella pop-up, where people can buy and customize the br...
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Luxury Briefing: Kering’s brand-by-brand reset, from Gucci to McQueen

This week for the Luxury Briefing, I tuned in to Kering’s Capital Markets Day, where CEO Luca de Meo laid out a detailed plan to reset each of the house’s brands, from Gucci’s product overhaul to McQueen’s store cuts. Also, ShopMy is betting on text-a-human styling, and Kendra Scott is shaking up its executive team. Plus, news to know. For tips or comments, email me at zofia@glossy.co.Kering’s reset under Luca de Meo is specific: fewer products, fewer stores and a much tighter definition of what...
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At Capital Markets Day, Kering outlines next step for beauty business, L’Oréal partnership

Kering is putting beauty at the center of its next phase of growth, but not in the way many expected.At its Capital Markets Day in Florence on Thursday, the group made clear that beauty will sit within “Kering Next,” a newly defined division focused on expanding into adjacent categories and unlocking long-term value beyond fashion. The move formalizes what has been building over the past few years: Beauty is no longer a licensing afterthought; it’s a strategic lever tied to scale, distribution a...
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Kering’s $3.9 billion quarter shows Gucci isn’t fixed yet

On Tuesday, Kering reported first-quarter revenue of €3.57 billion, or roughly $3.9 billion, down 6% on a reported basis and flat on a comparable basis. The numbers point to stabilization at the group level, but the story remains unchanged. Gucci is still the problem, accounting for roughly 38% of Kering’s sales, and the turnaround is not landing fast enough.The contrast with LVMH, which reported earnings on April 13, is sharp. The group reported €19.1 billion ($20.7 billion) in revenue for the...
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Why bridal retailers are jumping into AI shopping before the model is proven

Retailers are moving quickly to lean into AI-powered shopping — even as the path from discovery to purchase inside chat remains inconsistent.David’s Bridal is the latest to act. On April 13, the retailer launched on Shopify’s “agentic storefronts,” enabling customers to discover products, receive recommendations and initiate purchases directly within platforms like ChatGPT and Microsoft Copilot. The integration includes real-time inventory, structured product listings with images, pricing and cu...
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For Mother's Day, Kendra Scott invests in its largest influencer activation to date

Kendra Scott is expanding its approach to Mother’s Day.On April 13, the jewelry brand debuted “Mark It: Jewelry for the Moments That Matter,” a social-led campaign fronted by Sara Foster, co-founder of Favorite Daughter and co-host of The World’s First Podcast. Spanning TikTok, YouTube, Meta and Pinterest, the effort includes more than 200 video assets featuring Foster alongside dozens of creators, marking the company’s largest influencer activation to date.According to a 2026 report from influe...
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Luxury Briefing: Luxury brands proceed with retail plans in the Middle East

For this week’s Luxury Briefing, I spoke to Trevor Hardy, CMO at Chanel-owned Orlebar Brown, about how the brand is strategizing around the luxury travel circuit. Also, an update on Saks, insights into Brunello Cucinelli’s earnings, and new executive moves at Tiffany & Co. and Fear of God. For comments or tips, email me at zofia@glossy.co.Luxury stocks jumped this week after a fragile ceasefire in Iran reopened the Strait of Hormuz and eased pressure on global oil markets. After the ceasefire wa...
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At Coachella, festival fashion and brand activations get modern updates

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →This story is based on insights from the April 10 episode of the Glossy Fashion Podcast, featuring international reporter Zofia Zwieglinska, editor-in-chief Jill Manoff and The Cut fashion news writer Danya Issawi. Subscribe: Apple Podcasts • SpotifyCoachella returns to Indio, California, across two weekends, April 10...
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Cotopaxi taps FP Movement to bring its outdoor gear into everyday wardrobes

On April 9, Cotopaxi launched a limited-edition capsule with FP Movement. The goal is to expand its reach beyond traditional outdoor customers to a more style-conscious audience.The four-piece collection centers on accessories, including a travel pack, a messenger-style bag and a five-panel hat, which retail for $45-$150. All pieces come from categories that drive the bulk of Cotopaxi’s business — gear and packs account for roughly 60% of the company’s revenue, with travel packs being its No. 1...
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Origins' and Saie's new initiatives reflect a change in beauty's approach to sustainability

As Los Angeles braces for a hotter summer and tree canopy gaps widen across the city, Origins is rethinking its sustainability approach.On Wednesday, the brand announced a new partnership with the Arbor Day Foundation focused on urban tree planting, student programs and local climate projects. Since 2009, Origins has helped plant more than 2.5 million trees globally, but the new initiative expands beyond reforestation to include local infrastructure and education.Sustainability has become harder...
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Luxury Briefing: Shanghai Fashion Week draws global attention again as China bounces back

In this week’s Luxury Briefing, I interview designer Susan Fang ahead of her Shanghai Fashion Week show, as local presenting brands focus on a variety of growth strategies. Also, an HSBC forecast for 2026 luxury growth; executive moves at Carven, Valentino and Kering; and news to know. For comments or tips, email me at zofia@glossy.coShanghai Fashion Week ran from March 25 to April 1, drawing a stronger international turnout than in recent seasons. International buyers and editors returned to th...
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