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Fashion Briefing: How Denim Tears is getting ahead of fashion's digital product passport era

This week, we explore Denim Tears’ digital product passport plans and the potential impact of DPPs on fashion as legislation looms. Also, a look into the potential comeback of fashion NFTs and the executive moves and news to know.Denim Tears, the apparel brand founded in 2019 by former Supreme creative director Tremaine Emory, is betting big on digital product passports to tackle counterfeiting and build lasting customer trust. Through a partnership with digital passport platform Eon and sneaker...
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Why Veja drove customer loyalty, not sales, on Black Friday

At Veja’s “Repair Friday” event hosted at its Paris headquarters from November 29-30, 300 people attended and 500 repairs and diagnostics were completed. Focused on fixing damaged items, from sneakers to furniture to electronics, the event aimed to boost customer loyalty and reinforce its sustainability message. And it served as a sharp contrast to Black Friday’s shopping frenzy.“Black Friday is 24 hours of crazy promotions on anything and everything,” said Sébastien Kopp, co-founder of Veja. “T...
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How Shein and Temu are using 'dark patterns' to drive holiday sales

Fast fashion platforms including Shein, Temu, and AliExpress continue to use dark patterns to keep consumers engaged and drive sales. Including misleading discounts, urgency-inducing timers and gamified elements like “Lucky Draws” and “Shake & Win,” dark-pattern tactics are designed to encourage quick, often impulsive purchases. For its part, leading up to Black Friday, Shein offered up to 60% off and free shipping, and encouraged first-time buyers to engage with a slot-machine-style graphic for...
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Black Friday drove a record $10.8 billion in US online sales

On Black Friday, U.S. consumers spent a record $10.8 billion online, marking a 10.2% increase from 2023. Mobile sales accounted for 55% of all online transactions, according to data platform Adobe Digital Insights. Meanwhile, in-store foot traffic was down by 3.2%, according to insights agency RetailNext — there was a more significant dip of 7% in the Midwest. “Consumers have become more comfortable with [using] mobile shopping and chatbots, and this helped to prop up online growth for Black Fri...
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Why Never Fully Dressed is promoting resale shopping for Black Friday

Black Friday has long been synonymous with deep discounts and chaotic shopping sprees. But this year, British fashion brand Never Fully Dressed is taking a different approach that aims to infuse purpose and avoid the hectic mood associated with the season.Known for its playful prints and inclusive sizing, offering U.K. sizes 6-28, Never Fully Dressed opened a pop-up outlet store on November 1 that will remain open until December 15. The store, located in East London, is stocked with sample piec...
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Fashion Briefing: How Puma turned the Las Vegas Grand Prix into a major brand moment

Puma is using the Las Vegas Grand Prix, held from November 21-23, as a high-profile platform to connect with the motorsport community and broaden its reach.Kicking off the event, on Wednesday, Puma opened a 25,000-square-foot flagship store on the Las Vegas Strip. The brand has a decades-long relationship with motorsport.“We started [to invest] in motorsport in the mid-‘80s, and have since continued,” said Tara McRae, Puma’s svp of marketing and brand strategy. “This isn’t just a moment for us —...
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Michael Kliger, Mytheresa | Glossy 50 2024

In a year marked by significant changes in luxury retail, Michael Kliger, CEO of Mytheresa, has managed to lead remarkable growth and transformative moves. Mytheresa, a luxury fashion e-tailer, has bucked the industry trend of slowing sales, reporting consistent growth each quarter in 2024. 


In the fiscal year ending September 30 2024, Mytheresa saw a net sales increase of 9.8% to €840.9 million ($889.5 million), a testament to Kliger’s focus on high-end clienteling and exclusive experiences....
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Gab Waller, Sourced By | Glossy 50 2024

Gab Waller has revolutionized luxury fashion shopping, earning a reputation as the go-to expert for tracking down rare items like The Row’s Margaux bag and Dries Van Noten sneakers. While serving high-profile clients, including Sofia Richie Grainge, Hailey Bieber and Rosie Huntington-Whiteley, Waller grew her business’s profits by more than 305% from 2022 to 2024.


According to Waller, her overall client base is diverse, ranging from time-poor, ultra-wealthy shoppers to Gen-Z consumers who pre...
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Toni Ruiz, Mango | Glossy 50 2024

Under the leadership of CEO Toni Ruiz, 2024 has been a year of milestones and growth for Mango. Along with celebrating its 40th anniversary, the brand achieved record-breaking revenue, crossing €1.5 billion ($1.58 billion) in the first half of the year. 


“We closed 2023 with over €3 billion in turnover, and 2024 has brought us the best first six months in our history,” said Ruiz. “We don’t just sell clothes; we create fashion with a unique value proposition that’s entirely designed in-house i...
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Inside On’s breakout year: Luxury, performance and Gen-Z appeal

During its year defined by rapid expansion and a renewed focus on brand-building, On is proving that it has staying power and is a competitive player in the global premium sportswear market. The brand, which originally made a mark with its innovative running shoes, has spent this year making a strategic push into new categories, collaborating with high-profile fashion brands and targeting a younger, style-conscious demographic. It also launched a spray-on running shoe, opened a Paris store timed...
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Burberry’s new strategy: Can a return to heritage revive the business?

Burberry’s new strategy, “Burberry Forward,” revealed by CEO Joshua Schulman on November 14, is a return to the brand’s roots after recent years of testing new directions and losing revenue. Schulman took the helm of the company in July after working for Coach.Schulman’s approach aims to reconnect the brand to its origins while adapting to a new luxury landscape. The new plan is a bold attempt to correct years of underperformance, with the latest figures showing a 20% year-over-year drop in comp...
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SkinCeuticals launches virtual skin-care consultations with professionals

In a saturated skin-care market, personalized, expert guidance has become a valuable differentiator. SkinCeuticals, known for its dermatological expertise, is leaning into that notion with its new Pro 1:1 Virtual Consultations. SkinCeuticals’ virtual consultation service, designed with technology partners Bambuser and Booxi, aims to bridge the gap between high-end skin care and personalized care. The integration of Bambuser’s live video capabilities and Booxi’s appointment-scheduling platform al...
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How Sulwhasoo is blending heritage and innovation to reach US consumers

According to Kia Lowe, vp of e-commerce and digital services at Sulwhasoo, the secret to building a luxury skin-care brand lies in authenticity and honoring heritage.“Storytelling has so many layers, especially with a brand that has such rich heritage,” said Lowe during a conversation onstage at Glossy’s Beauty and Wellness Summit on Tuesday. “We’ve leaned into the curiosity surrounding Korean beauty rituals, making that a core part of our strategy.” As Lowe shared, in today’s fast-paced market,...
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Fashion Briefing: New CMO updates Macy's holiday strategy to further integrate Thanksgiving Day Parade

This week, a look at how Macy’s CMO, who joined the company last year, is revamping her first Macy’s Thanksgiving Parade to further link it to Macy’s gifting strategy across social and e-commerce. Also, executive moves and a look at Glossy’s coverage. Macy’s chief marketing officer, Sharon Otterman, is bringing a fresh perspective to the brand’s beloved Thanksgiving Day Parade. For Otterman, this isn’t just another project — it’s personal. “This is my first time organizing it, but I’ve been atte...
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How Trump’s re-election impacts women-founded startups

With Donald Trump back in office, the VC community is adjusting its expectations. While sectors like banks, technology, defense and fossil fuel stand to benefit, the impacts on the consumer products market are less clear.Several VCs who have supported Trump’s campaign are investors in fashion and beauty companies. The investment firm of Andreessen Horowitz, who reportedly made a financial contribution of $2.5 million to a pro-Trump political action committee, backed the direct-to-consumer beauty...
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How a fashion game encouraged 3 million Roblox players to rock the vote

When Justin Hochberg, the CEO of the brand game creation company Virtual Brands Group and founded the “Virtual Vote” initiative on Roblox the goal was simple: to meet young people where they’re spending their time and encourage civic engagement without the usual “get out and vote” messaging. He worked with 25-year-old Roblox creator Jonathan Courtney, known as Whosetrade, who designed an item for the “Virtual Vote”. By leaning into fashion and social gaming, the three-week campaign, running Octo...
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Inside Cassandra Grey’s 2025 plans for Violet Grey

In September, Cassandra Grey reacquired Violet Grey, the Los Angeles-based online and better known physical store beauty retailer she founded in 2012. With private equity investor Sherif Guirgis — previously of Lion Capital, Apollo Global Management and Main Street Advisors — she bought back the business, which she sold to Farfetch in 2022. With the deal, Farfetch entered the $446 billion global beauty market, gaining access to Grey’s curated product selection, editorial content and engaged comm...
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Tapestry’s Capri deal appeal faces long odds, says former FTC attorney

As of Monday, Tapestry Inc. has officially appealed the court decision blocking its $8.5 billion acquisition of Capri Holdings. But the appeal is “an extremely uphill battle,” according to James Weingarten, an antitrust partner at Milbank and former FTC chief trial counsel.The decision leaves Tapestry with little legal ground to argue — a necessity for a successful appeal, he said.“Good grounds for appeal are legal issues, not factual issues,” and in this case, the court’s ruling was based heavi...
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Revolve launches Bellemint fashion game in the US

On Tuesday, in the U.S., Revolve Group launched Bellemint, a mobile app-based fashion styling game developed with Muus Collective. Targeting a young, tech-savvy demographic, Bellemint lets users, or “stylists,” create digital looks and shop their physical counterparts on Revolve’s connected e-commerce site. “Studies have shown that Gen Z spends more time playing games than they do on social media, so it’s a logical next space to build a Revolve presence,” said Mike Karanikolas, CEO at Revolve. “...
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Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Ulta Beauty is taking its retail media network to the next level. Since its retail media network, UB Media, launched in May 2022, it has secured 300 brand partners and experienced a 35% annual increase in brand investment. Now, the beauty giant is partnering with e-commerce tech company Rokt to introduce AI non-endemic ads, allowing companies like Hulu and PayPal to present relevant offers to Ulta’s 44 million loyalty members while they are browsing. Non-endemic ads are not directly related to t...
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Fashion Briefing: How fashion brands are using Instagram Broadcast Channels to their advantage

This week, a deep dive into what’s working in fashion’s Instagram Broadcast Channels. Also, the big shifts on the Lyst Index, executive moves and stories to know.Instagram Broadcast Channels are letting brands get more personal. Launched in February 2023, the Channels sidestep traditional feeds and offer direct and private communication, which has become more valuable as brands seek more ways to establish communities and build loyalty. 


Initially made for creators, Broadcast Channels have evo...
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Shein’s IPO: Where it stands and what's next

Shein, the ultra-fast fashion giant, is preparing for one of the largest initial public offerings London has seen in years. With a valuation of $66 billion at its last funding round, Shein is positioning itself for a market debut that could revitalize London’s stock exchange, which has seen several high-profile defections. However, the public listing is paved with both opportunity and controversy as the company grapples with supply chain abuses and regulation impacts on investor sentiment.Shein’...
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Why the UK fashion industry is doubling down on circularity amid challenges

As global sustainability commitments stall, the Circular Fashion Innovation Network is leading the charge toward a circular economy in fashion. Launched by the British Fashion Council and the U.K. Fashion and Textile Association, CFIN has plans to integrate AI, robotics and a Circular Business Models Accelerator Program, and to develop a National Textile Recycling Infrastructure Plan. The goal is to boost local sustainable production practices and, at the same time, the U.K. fashion industry.Whi...
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LVMH sales fall 3% in Q3, company urges "patience"

On Tuesday, for the third quarter of 2024, global luxury leader LVMH reported a 5% sales decline for its fashion and leather goods division, inclusive of Louis Vuitton, Dior and Loewe. This dip came as a surprise to analysts, who had projected growth of up to 2% for the division. The results show that even industry giants with big marketing budgets are feeling the pressure of a slowing global economy. Group-wide, LVMH’s third-quarter sales fell 3% on an organic basis to €19.1 billion ($21 billio...
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